We created a content series to celebrate Pride amid Covid-19 for Jack Daniel’s Tennesse Fire. Role at IW Group: Content Direction | Art Direction | Video Direction Partners: Patrick Starrr | Gia Gunn | Eugene Lee Yang | Laganja...
Campaign to combat hate against Asian-Americans during the COVID-19 pandemic: WashTheHate.com Role at IW Group: Content Direction | Art Direction | Video Direction | Editing | GFX During the start of 2020, when COVID-19 began to spread...
Wong Fu’s Surprise Holiday Party for McDonald’s McCafe’s new seasonal products. Role at IW Group: Scriptwriting | Production | Video Co-Direction | Art Direction Partners: Wong Fu Productions | AJ Rafael | Cathy Nguyen Banaag | Mike Bow | Megan Lee | Kirstin Leigh...
McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions. Role at IW Group: Clothing/Accessories Design | Package Desing | Art Direction | Co-Direction | Co-Edit | GFX...
Flavors of Pride 2018 campaign for Jack Daniel’s Country Cocktails. Already an industry leader when it came to advocating for LGBTQ rights, we sought to strengthen and amplify Jack Daniel’s relationship within the community, by...
Launch in the U.S. of two products for SCMP (South China Morning Post) – ABACUS and INKSTONE Role at IW Group: Content Direction | Writing | Video Direction | Video Production | Editing | GFX...
McDonald’s x Anna Sui video content to launch $1 $2 $3 Dollar Menu and Red Envelope collaboration Role at IW Group: Script | Video Direction | Editing | GFX To introduce McDonald’s all-new $1 $2 $3...