McCafé Surprise Holiday Party for Wong Fu
Wong Fu’s Surprise Holiday Party for McDonald’s McCafe’s new seasonal products.
Role at IW Group: Scriptwriting | Production | Video Co-Direction | Art Direction
Partners: Wong Fu Productions | AJ Rafael | Cathy Nguyen Banaag | Mike Bow | Megan Lee | Kirstin Leigh
We threw a surprise holiday party to help promote McCafé’s new cinnamon-infused coffee and chocolate dipping sauce. The party celebrated long-time YouTube influencers, Wong Fu Productions, for everything they have done for Asian Americans in the media industry.
To get them in the holiday spirit, we created a winter wonderland in the middle of sunny Los Angeles with the help of a group of close-knit influencers, many of whom have Wong Fu to thank for getting their start.
Instagram ad:
https://www.instagram.com/p/B5VrVegJIjX/
Behind the scenes: