McDonald’s x Atomic Mari Capsule Collection
McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions.
Role at IW Group: Clothing/Accessories Design | Package Desing | Art Direction | Co-Direction | Co-Edit | GFX
We created a unique collaboration between McDonald’s and Gamer Influencer Mari Takahashi to create a one-off capsule collection. The streetwear pieces were inspired by Mari’s passion for motivating young females to get involved in STEM and space exploration.
We crafted the Bomber Jacket and Belt-bag using a mash-up of Mari’s aesthetics and McDonald’s colors and iconography. These items were only available by winning them in claw machines at McDonald’s events, so we created foil space-food inspired packaging to showcase the items in the machines.
Clothing/Accessory – Photos by Nick Reid:
Collection Design (Mock-ups):
Fashion Illustrations – Illustrations by Jesso Wang:
Package Design (Mock-ups):
Atomic Mari at 626 Night Market:
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Launching my merch collab at 626 with @mcdonalds was a blast 🤓🚀 if you didn’t get a chance to come out though, fear not! Now you have a chance to win some of my exclusive space-themed #McDxMari merch RIGHT NOW. I’m giving away my jacket and more to 10 lucky folks! All you have to do is: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🚀 Tell me which piece you want in the comments (jacket, belt bag, keychain, patches — each comment is a separate entry so enter as many times as you want 💪) 🚀 Tag @mcdonalds and use #McDxMari 🚀 Wait for a DM notifying you that you’re a winner! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Good luck, and make sure to check out the full #sweeps details — link in bio. #ad
Selected press coverage: