McDonald’s x Atomic Mari Capsule Collection

Mari stying the jacket - back

McDonald’s and Atomic Mari collaboration to create a space-inspired streetwear collection to celebrate STEM, one of Mari’s passions.

Role at IW Group: Clothing/Accessories Design | Package Desing | Art Direction | Co-Direction | Co-Edit | GFX

Partners: (Atomic) Mari Takahashi | IMS Retail | Nick Reid Photography | Jesso Wang

 

 

We created a unique collaboration between McDonald’s and Gamer Influencer Mari Takahashi to create a one-off capsule collection. The streetwear pieces were inspired by Mari’s passion for motivating young females to get involved in STEM and space exploration.

We crafted the Bomber Jacket and Belt-bag using a mash-up of Mari’s aesthetics and McDonald’s colors and iconography. These items were only available by winning them in claw machines at McDonald’s events, so we created foil space-food inspired packaging to showcase the items in the machines.

 

Clothing/Accessory – Photos by Nick Reid:

  • Mari stying the jacket - front

  • Mari stying the jacket - back

  • The Atomic Mari x McDonald's jacket

  • Patch and sleeve details

  • Mari stying the Jacket and Belt-bag

  • Mari stying the Belt-bag

  • Belt-bag with inner pocket

  • The Atomic Mari x McDonald's belt-bag

  • Patch designs

 

Campaign Video:

 

Collection Design (Mock-ups):

  • Design Mock-up - Bomber Jacket front

  • Design Mock-up - Bomber Jacket back

  • Design Mock-up - Bomber Jacket lining

  • Design Mock-up - Belt-bag

  • Design Mock-up - Belt-bag inside

  • Design Mock-up - Key Chains combines

  • Design Mock-up - Patches

  • Design Mock-up - Patches Detail

 

Fashion Illustrations – Illustrations by Jesso Wang:

  • Atomic Mari Jacket - Front

  • Atomic Mari Jacket and Belt-bag

  • Atomic Mari Jacket - Back

  • Atomic Mari Belt-bag - Interior

  • Atomic Mari Belt-bag

 

Package Design (Mock-ups):

  • Foil Packaging Mock-up - Bomber Jacket

  • Foil Packaging Mock-up - Belt-Bag

  • Foil Packaging Mock-up - Key Chains

  • Foil Packaging Mock-up - Patches

 

Atomic Mari at 626 Night Market:

View this post on Instagram

Launching my merch collab at 626 with @mcdonalds was a blast 🤓🚀 if you didn’t get a chance to come out though, fear not! Now you have a chance to win some of my exclusive space-themed #McDxMari merch RIGHT NOW. I’m giving away my jacket and more to 10 lucky folks! All you have to do is: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🚀 Tell me which piece you want in the comments (jacket, belt bag, keychain, patches — each comment is a separate entry so enter as many times as you want 💪) 🚀 Tag @mcdonalds and use #McDxMari 🚀 Wait for a DM notifying you that you’re a winner! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Good luck, and make sure to check out the full #sweeps details — link in bio. #ad

A post shared by MARI TAKAHASHI (@atomicmari) on

 

Selected press coverage:

Rafu Shimpo | AsAmNews | Korea Daily | WaCow LA

You may also like...