Toys for Target
One of the jobs I have finished in the last few months for work was a type design project for Target’s latest toy sale.
The brief was for the type to be playful, to display a range of textures that represent different toys and, most of all, to be colourful.
Below are some images of the process – from the roughly-drawn brief, to the Cinema 4D project in modelling stage, to the final render for print, and a close-up detail of the main type texture.
The type was used across all platforms for the sale. Below are some images of how it was used, including the end of the TV commercial, which was animated, re-textured and rendered using V-Ray by our 3D department.